Innovating by observing (China) - Desjeux, Dominique (2018)
How observation of changes in daily life of the Chinese society explains the process by which people are adopting new usages of water. It is also an example of business anthropology. This video was first presented for the launching of Ipsos "Ethnography Centre of Excellence" in France. The qualitative field study about water in China was financed by Danone Nutricia Research (Charlotte Sarrat). The field work was carried out by MA Jingjing, PhD, and Dominique Desjeux
Keywords: videoRecording; videorecording